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  • Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions

    Learn more
    Our Brands
    Our Brands
  • Gifflar - just ONE more
  • KRISPROLLS - from Sweden with love
  • Gifflar Cinnamon
    Gifflar - just ONE more

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite

    Explore Gifflar
    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

    Explore KRISPROLLS
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  • Gifflar Cinnamon

    Gifflar Cinnamon is soft, fluffy and generously filled with a delicious cinnamon swirl, bringing a warm and gently sweet spice in every bite.

    Explore Gifflar Cinnamon
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  • Gifflar
    Are Gifflar and KRISPROLLS available in your market?

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

    Learn more
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  • Gifflar - win winter vibe kit
  • Gifflar
    GIFFLAR - Win winter vibe kit

    Collect 300 points to join the Cosy Winter Kits prize draw.

    Compete now

    Gifflar Just ONE more

    We know. It’s impossible to open a bag of Gifflar and only take one. It's as if there’s something magical that attracts you. Again and again. 

    Gifflar - Oh so tasty! Explore our global range of our favourite Swedish buns

    • Gifflar Cinnamon
      Gifflar Cinnamon

      Soft, moist and filled with a delicious cinnamon filling with a warm, sweet spice that has made this Swedish fika classic loved around the world. 

    • Gifflar Vanilla
      Gifflar Vanilla

      Soft, moist and filled with a wonderfully creamy vanilla filling with a rounded, warm sweetness. No wonder that every opened bag of Gifflar makes anyone think: Just one more…

    Krisprolls

    KRISPROLLS - from Sweden with love

    It only takes a few carefully selected ingredients to get the perfect flavour and crunch that make KRISPROLLS unique. We put out trust in the golden wheat grown in the vast fields of Sweden to put that extra krisp in KRISROLLS.

    Explore KRISPROLLS

    KRISPROLLS - from Sweden with love Explore our global range of KRISROLLS

    • Krisprolls Golden Wheat
      Krisprolls Golden Wheat

      Fine, crunchy KRISPROLLS wheat Swedish buns with the taste of slowly toasted, sun-dried wheat. For the production of our KRISPROLLS, we select only the most natural, high-quality ingredients. 

    • Krisprolls Wholegrain
      Krisprolls Wholegrain

      Naturally good. KRISPROLLS wholegrain Swedish buns with no added sugar. For the production of our KRISPROLLS, we select only the most natural, high-quality ingredients.

    • Krisprolls Wholegrain no sugar added
      Krisprolls Wholegrain no sugar added

      Whatever you have planned, it’s always a good idea to start the day with wholegrain toast with no added sugar. For the production of our KRISPROLLS, we select only the most natural, high-quality ingredients. 

    Staff from Pågen Bakery

    About Pågen Baking with love is the foundation of everything we do

    One sentence summarizes our values – we bake with love. Every time we make an important decision, we ask ourselves: Is this baking with love? This gives us guidance in our major decisions. Learn more about Pågen.

    Learn more
    Gifflar

    Our markets Are Gifflar and Krisprolls available in your market

    From Sweden to tables around the world – explore where Pågen products are shared and enjoyed, and see how our baked favourites have found their place in everyday life across global markets.

    Learn more
    Explore our full global range:
    • Gifflar Cinnamon
    • Gifflar Vanilla
    • Gifflar Gingerbread
    • Vanillas
    • Krisprolls Golden Wheat
    • Krisprolls Wholegrain
    • Krisprolls Wholegrain no sugar added
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