Tasteful products for all occasions

Pågen started out as a small bakery in 1878 and the same genuine knowledge still characterizes the way we bake, even if it is on a much bigger scale today. As a family business we have a long-term commitment. Our mission is to bake for future generations.

Climate-smart bread

Studies have shown that bread is one of the most climate-smart foods. Its climate footprint is roughly the same level as leguminous plants and several plant-based food products. Did you know that a sandwich meal, in many cases, is a better choice than a plate meal with comparable nutrition and energy content from a climate point of view.

Most of bread's climate impact comes from our ingredients, mainly flour. Our greatest opportunity to reduce environmental impact is to work with our suppliers to find climate-saving measures – which is one of our priority areas. Transport is believed to account for a large proportion of that impact, but only stands for 6%.

Source: The Swedish Institute for Bread, 2017 and RISE, 2017

No preservatives 

Many people wonder how our bread can stay fresh for so long. The answer is that we have very high hygiene requirements in our bakeries. For example extra clean air, good routines for cleaning equipment and strict hygiene rules for people in the bakery. No one touches our baked bread before it’s packaged. That way we can bake all our bread without preservatives. Even the sourdough we use in all our bread makes it last longer.

Bread and shelf life

Unsold bread becomes yeast in our own recycling


When is bread old? What can you do with it then?


How do you best store bread to it keep longer


Fresh tastes good

Most people want their bread fresh. That’s why we bake bread every day, every week, all year around. Studies in Sweden show that around 8 out of 10 people feel that bread that has been frozen is not fresh.

Many people want to freeze their bread at home, which is good because it decreases food waste. 70 % do not want to freeze bread that has already been frozen and defrosted in stores.

At present there are no clear labelling rules that make it easy to see if bread has been frozen on its way to stores, which makes it difficult for consumers to make conscious choices. To help our customers we have a clear label on the packaging that shows you when our bread was baked.

In Sweden, Denmark, Finland and Germany, Pågen delivers fresh bread to grocery stores without freezing it first. A very small part (2%) of our sales are products sold through Swedish wholesalers to caterers such as schools and hospitals. These products, and products to the market in Norway, must be frozen for logistical reasons.

Source: YouGov, Bread and freshness, May 2017

Quality in focus

Food safety is very important to us and we continuously check the quality of our products: when the dough is ready, after baking in the oven, and during packaging.

Both our bakeries are certified according to FSSC2200 and have very high hygiene requirements, which helps ensure our products last a long time and reduce the risk of waste.

Bread – good for your well-being

Eating bread with every meal is an easy way to refill energy and get the dietary fibre, protein, vitamins and minerals your body needs. Several of our bread types contain whole grains that have several positive health aspects and about a third of our bread is keyhole-labelled, a label designed to help you make healthy food choices and find healthier options.

We think it is important that you can make conscious choices based on your own needs and preferences, which is why our packaging has clear content labels.

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