Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
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Danskt rågbröd
An authentic Danish rye bread that tastes best "every... -
Energi
Unsweetened protein bread for people who enjoy an active... -
Gott Gräddat
Baked with wholemeal rye for a good rich taste -
Grötbröd
Start your day with a hearty breakfast -
Guldkorn
Light coarse-grained bread baked using our wheat and... -
Julefröjd
Classic juicy bread with raisins filled with all the... -
Kavring
Classic dark rye bread an absolute must on the Swedish... -
Längtan
Dark, rich and fluffy bread -
LingonGrova
When you need energy a great choice -
LingonGrova Special
Sweden's best-loved bread with less sugar and more... -
Råg Levain
Rustic sourdough bread baked with sprouted rye kernels -
Skanörgrova
Rustic and juicy hand-crafted bread filled with flavour -
TranbärsLycka
A bread where the fresh, sweet taste of cranberries... -
Vörtbröd
Classic bread filled with all the flavors of Christmas
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Grekiskt Lantbröd
Great for toasting or dipping in olive oil with your... -
Himla Go
Himla go is a really tasty bread that is loaded with... -
Hönö Jollekaka
Put a golden edge on the day with fresh Jollekaka,... -
Hönö Skärgårdskaka
Fresh Skärgårdskaka is wonderfully golden-baked wheat... -
Hönökaka
Enjoy delicious, fresh Hönökaka, baked with love -
Italienskt Lantbröd
Unsweetened light bread baked with inspiration from... -
Jättefranska
Delicious toast bread with a clear, balanced flavour... -
Kärnsund Surdegsbröd
Tasty unsweetened sourdough bread rich in whole grains -
Lantgoda Surdegsbröd
Unsweetened sourdough bread with a rich, rustic tone... -
Levain
Unsweetened sourdough bread baked with the finest... -
Pågenlimpan
Sweden's best-selling loaf -
Rasker
Toast with a lot of flavor and good kernels -
Roast´n Toast
Deliciously baked for all toast lovers with poppy seeds -
Rosta
Crispy and tasty with sun ripened wheat
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Gifflar Cinnamon
Deliciously baked with cinnamon filling -
Gifflar Gingerbread
Deliciously baked and has a wonderfully Gingerbread... -
Gifflar Saffran
Deliciously baked and has a wonderfully saffron flavored... -
Gifflar Vanilla
Deliciously baked with vanilla filling -
Lovely Vanillas
Small, soft buns filled with wonderful vanilla cream -
Semlebullar
Extra nice semlebullar with cardamom for the perfect... -
Små Lussekatter
Baked with our finest saffron and without raisins -
Små Semlebullar
Small juicy mini buns baked with our finest cardamom
Pågen classics
Our range has some true classics that have been loved for generations.
Hönökaka
Hönökakan is a real classic, loved by many. The history of the Hönökaka goes back to the 1950s. At Majornas Ångbageri - which was eventually known as Pååls and which later merged with Pågen - there was a baker working there who lived on Hönö island in the Bohuslän archipelago. He told others about thin bread that the island fishermen would bake and pack in their lunchboxes. His story led to Majornas Ångbageri beginning to bake a Hönökaka. The bread shares some similarities with the Hönö fishermen's bread, but it is baked to a recipe that makes the bread softer and also stronger. The new Hönökaka became a best-seller instantly, and is still, almost 60 years later.
Jättefranska
Do you recognise Sweden's first sliced French style loaf? Of course you do, the name of the loaf is Jättefranska, and it was launched in the 1960s. The idea and inspiration came from the USA, where sliced French style loafs were incredibly popular. Sweden quickly adopted the American trend of toasting the bread, and the Jättefranska became an overnight success. Despite our many various types of bread, it is still the Jättefranska which is the consumer's favourite.
Gifflar
Sometimes it is circumstances that are behind how a product is invented. Small cinnamon shell-shaped breads were a speciality that we were still baking by hand in the 1970s. But when the bakers removed the buns from the conveyor, it sometimes went a little bit wrong. The buns often ended up on their right hand corner, which meant they'd completely failed. But – one of the bakers thought that they actually looked quite nice, and they knew the taste was already great, of course! They also happened to stay fresh longer in this misshapen style. Whoops – and so we'd accidentally created the cinnamon Gifflar – Sweden's most sold snack bread! Think how lucky that unlucky baker actually was!
Krisprolls
Our great Swedish toasts have been baked in many different varieties since Anders Påhlsson's days. However, the Swedish toast hasn't always looked like it does today. In 1962 the wife of Göte Nyberg, baker at Påhlssons in Malmö, was disappointed when she discovered that the traditional toast no longer fitted to 'dunk' in her newly-purchased coffee cup. Göte Nyberg realised that many other families also had this issue with round toasts, so the lengthened, cup-friendly Swedish toast soon became the standard.
LingonGrova
The LingonGrova was launched in the 1990s under the name Lantgrova. Since it did not succeed well in the beginning, there were plans to stop baking the bread. However, we decided to give it another chance, and we were lucky, because today we can proudly state that we have Sweden's most loved bread in our range! In 2009, LingonGrova was the fourth best selling product in food retail.
