Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
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Danskt rågbröd
An authentic Danish rye bread that tastes best "every... -
Energi
Unsweetened protein bread for people who enjoy an active... -
Gott Gräddat
Baked with wholemeal rye for a good rich taste -
Grötbröd
Start your day with a hearty breakfast -
Guldkorn
Light coarse-grained bread baked using our four cereals... -
Julefröjd
Classic juicy bread with raisins filled with all the... -
Kavring
Classic dark rye bread an absolute must on the Swedish... -
Längtan
Dark, rich and fluffy bread -
LingonGrova
When you need energy a great choice -
LingonGrova Special
Sweden's best-loved bread with less sugar and more... -
Råg Levain
Rustic sourdough bread baked with sprouted rye kernels -
SolGlimt
Health and enjoyment in one loaf of bread. SolGlimt... -
Surdegsgoda
Rustic and juicy hand-crafted bread filled with flavour -
TranbärsLycka
A bread where the fresh, sweet taste of cranberries... -
Vörtbröd
Classic bread filled with all the flavors of Christmas
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Hönö Jollekaka
Put a golden edge on the day with fresh Jollekaka,... -
Hönö Skärgårdskaka
Fresh Skärgårdskaka is wonderfully golden-baked wheat... -
Hönökaka
Enjoy delicious, fresh Hönökaka, baked with love -
Italienskt Lantbröd
Unsweetened light bread baked with inspiration from... -
Jättefranska
Delicious toast bread with a clear, balanced flavour... -
Kärnsund Surdegsbröd
Tasty unsweetened sourdough bread rich in whole grains -
Lantgoda Surdegsbröd
Unsweetened sourdough bread with a rich, rustic tone... -
Levain
Unsweetened sourdough bread baked with the finest... -
MERAtoast
Enjoy a tasty toast with deliciously thick slices,... -
Pågenlimpan
Sweden's best-selling loaf -
Rasker
Toast with a lot of flavor and good kernels -
Roast´n Toast
Deliciously baked for all toast lovers with poppy seeds -
Rosta
Crispy and tasty with sun ripened wheat -
SmörgåsLimpa
Our classic loaf is baked on light syrup and scalded...
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Gifflar Cinnamon
Deliciously baked with cinnamon filling -
Gifflar Gingerbread
Deliciously baked and has a wonderfully Gingerbread... -
Gifflar Saffran
Deliciously baked and has a wonderfully saffron flavored... -
Gifflar Vanilla
Deliciously baked with vanilla filling -
Lovely Vanillas
Small, soft buns filled with wonderful vanilla cream -
Mini Snäcka med kardemumma
Small, juicy buns with cardamom! Just as irresistibly... -
Semlebullar
Extra nice semlebullar with cardamom for the perfect... -
Små Lussekatter
Baked with our finest saffron and without raisins -
Små Semlebullar
Small juicy mini buns baked with our finest cardamom
Oh so tasty!
We know. It’s impossible to open a bag of Gifflar and only take one. It's as if there’s something magical that attracts you. Again and again. But there is no magic, just irresistibly tasty Gifflar with delicious, curly-swirly fillings. Made in bite size to allow you to easily sneak another, or share – if there are any left!
Gifflar Cinnamon are baked in Sweden using Swedish flour from Pågen's own mill.
Gifflar
Cinnamon
Gifflar
Vanilla
Gifflar
Saffran
Gifflar
Gingerbread
Irresistible
good
You are not the only one who would like to take another. It's so hard not to, so if you want to keep your croissants to yourself, you do best to hide them in a safe place. Be creative, in the pantry they are guaranteed to be eaten.
Enjoyed by both
big and small
Everyone is happy with Gifflar. The perfect size and delicious filling attracts both large and small, so present enough so that no one is disappointed.
For all
occasions
At home or out. Croissants are always included. Set a coffee table or bring a bag on the excursion. We promise, everyone will be happy when Gifflar is offered. Equally good to always have at least two bags ready. You do not want to be left empty-handed.
Gifflar social media
