Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Gifflar
Oh so tasty!
We know. It’s impossible to open a bag of Gifflar and only take one.
It's as if there’s something magical that attracts you. Again and again.
But there is no magic, just irresistibly tasty Gifflar with delicious, curly-swirly fillings. Made in bite size to allow you to easily sneak another,
or share – if there are any left!
Gifflar Cinnamon are baked in Sweden using Swedish flour from Pågen's own mill.
UK residents, there is now the possibility to buy online:
