We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Giving our bread a long shelf-life is important to us. Mainly because it contributes to reducing the risk of food waste.
Pågen offers bread that stays fresh for long without using preservatives. We are very careful about hygiene in our bakeries to prevent mould spores getting into the bread. No one touches the bread after it comes out of the oven and before it is packed. A lot of our bread is baked with sourdough, which affects shelf-life in a positive way.
The durability of bread depends on how it is baked and with what, how it is stored, the type of packaging used and the temperature at which it is stored. We mark the durability on the packaging by specifying what day it was baked and a best-before-date. In its original packaging and stored at room temperature, our products keep at least to the best before date. If bread is mouldy you should of course not eat it, but often it is thrown away completely unnecessarily.