We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
As far as possible we bake with Swedish ingredients. It is important for us to have good control of the raw material origins: the quality and where and in what way they were grown and processed.
Our most used ingredient is flour. It comes from our own mills located close to our bakeries. The flour is milled from Swedish cereals grown in nearby fields by farmers we have a close and long-term cooperation with. This means we control the whole chain, from grain to bread.