Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
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Danskt rågbröd
An authentic Danish rye bread that tastes best "every... -
Energi
Unsweetened protein bread for people who enjoy an active... -
Gott Gräddat
Baked with wholemeal rye for a good rich taste -
Grötbröd
Start your day with a hearty breakfast -
Guldkorn
Light coarse-grained bread baked using our wheat and... -
Julefröjd
Classic juicy bread with raisins filled with all the... -
Kavring
Classic dark rye bread an absolute must on the Swedish... -
Längtan
Dark, rich and fluffy bread -
LingonGrova
When you need energy a great choice -
LingonGrova Special
Sweden's best-loved bread with less sugar and more... -
Råg Levain
Rustic sourdough bread baked with sprouted rye kernels -
Skanörgrova
Rustic and juicy hand-crafted bread filled with flavour -
TranbärsLycka
A bread where the fresh, sweet taste of cranberries... -
Vörtbröd
Classic bread filled with all the flavors of Christmas
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Grekiskt Lantbröd
Great for toasting or dipping in olive oil with your... -
Himla Go
Himla go is a really tasty bread that is loaded with... -
Hönö Jollekaka
Put a golden edge on the day with fresh Jollekaka,... -
Hönö Skärgårdskaka
Fresh Skärgårdskaka is wonderfully golden-baked wheat... -
Hönökaka
Enjoy delicious, fresh Hönökaka, baked with love -
Italienskt Lantbröd
Unsweetened light bread baked with inspiration from... -
Jättefranska
Delicious toast bread with a clear, balanced flavour... -
Kärnsund Surdegsbröd
Tasty unsweetened sourdough bread rich in whole grains -
Lantgoda Surdegsbröd
Unsweetened sourdough bread with a rich, rustic tone... -
Levain
Unsweetened sourdough bread baked with the finest... -
Pågenlimpan
Sweden's best-selling loaf -
Rasker
Toast with a lot of flavor and good kernels -
Roast´n Toast
Deliciously baked for all toast lovers with poppy seeds -
Rosta
Crispy and tasty with sun ripened wheat
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Gifflar Cinnamon
Deliciously baked with cinnamon filling -
Gifflar Gingerbread
Deliciously baked and has a wonderfully Gingerbread... -
Gifflar Saffran
Deliciously baked and has a wonderfully saffron flavored... -
Gifflar Vanilla
Deliciously baked with vanilla filling -
Lovely Vanillas
Small, soft buns filled with wonderful vanilla cream -
Semlebullar
Extra nice semlebullar with cardamom for the perfect... -
Små Lussekatter
Baked with our finest saffron and without raisins -
Små Semlebullar
Small juicy mini buns baked with our finest cardamom
Tasteful products for all occasions
Bread from Pågen is a climate smart alternative. We fokus on offering fresh bread with a long shelf life to minimize the risk of food waste in homes, even if we bake without preservatives.
Climate-smart bread
Bread is one of our most climate-smart foods and has a similar climate footprint to legumes, pasta and other plant-based food. Bread from Pågen has a low carbon footprint because it is baked mainly using Swedish grains which have a low climate impact. This is partly because of the high ratio of raw material per farmed area and through high environmental requirements on cultivation.
No preservatives - but long shelf-life
Many people wonder how our bread can stay fresh for so long. The answer is that we have very high hygiene requirements in our bakeries. For example extra clean air, good routines for cleaning equipment and strict hygiene rules for people in the bakery. No one touches our baked bread before it’s packaged. That way we can bake all our bread without preservatives. Even the sourdough we use in all our bread makes it last longer. The long shelf-life is very important to us, since it helps reducing risk of food waste both in homes and in stores.
Fresh tastes good
Most people want their bread fresh. That’s why we bake bread every day, every week, all year around. Studies in Sweden show that around 8 out of 10 people feel that bread that has been frozen is not fresh.
Many people want to freeze their bread at home, which is good because it decreases food waste. 70 % do not want to freeze bread that has already been frozen and is defrosted in stores.
At present there are no clear labelling rules that make it easy to see if bread has been frozen on its way to stores, which makes it difficult for consumers to make conscious choices. To help our customers we have a clear label on the packaging that shows you when our bread was baked.
In Sweden, Denmark, Finland and Germany, Pågen delivers fresh bread to grocery stores without freezing it first. A very small part (2%) of our sales are products sold through Swedish wholesalers to caterers such as schools and hospitals. These products, and products to the market in Norway, must be frozen for logistical reasons.
Source: YouGov, Bread and freshness, May 2017
Quality in focus
Food safety is very important to us and we continuously check the quality of our products: when the dough is ready, after baking in the oven, and during packaging.
Both our bakeries are certified according to FSSC2200 and have very high hygiene requirements, which helps ensure our products last a long time and reduce the risk of waste.
Bread – good for your well-being
Eating bread with every meal is an easy way to refill energy and get the dietary fibre, protein, vitamins and minerals your body needs. Many of our bread types contain whole grains that have several positive health aspects and about a third of our bread is keyhole-labelled, a label designed to help you make healthy food choices and find healthier options.
We think it is important that you can make conscious choices based on your own needs and preferences, which is why our packaging has clear content labels.
