Our responsibility Baking with love
At Pågen, baking with love is more than a promise, it's the foundation of everything we do – to bake delicious, high-quality products. For us, baking with love means caring about our ingredients, our products, our employees, and our customers, as well as how we use our common resources responsibly.
Pågen is a family business with a long-term outlook, which we believe is necessary if we are to continue baking bread long into the future. We want to make a real difference and direct our efforts to the areas where they have the gre
Something for every occasion and every taste
You'll find something to suit every occasion and every taste in our extensive range of products.
Bread is an easy way to add energy, fibre, vitamins and minerals to your daily diet.
Our bakeries operate to the highest hygiene standards, helping to extend shelf life naturally and enabling us to bake all our breads without preservatives.
From carefully selected ingredients to freshly baked bread
To bake truly great bread and pastries, we start with carefully selected ingredients. The flour used in Pågen’s bakeries is milled in our own mills from grain grown close to our bakeries. This proximity allows us to trace our ingredients every step of the way, from field to loaf, deepen our knowledge of flour, and build long-term relationships with around 200 Swedish farming families who grow grain for Pågen, year after year and generation after generation.
As Sweden’s largest consumer of flour, we have both the opportunity and the responsibility to influence how grain is grown. That is why we set high standards for cultivation, with a focus on quality, environmental responsibility and a more sustainable future.
Our commitments include:
• A minimum four-year crop rotation
• No sewage sludge fertilisation or straw-shortening agents
• Tailored fertiliser use based on crop needs to help avoid unnecessary application
We also take part in projects that support biodiversity and promote more sustainable farming practices.
Supporting a thriving agricultural sector
As a family business, long-term thinking is natural for us. We want to continue baking bread for many generations to come and care about our common resources and the environment.
Our two most important areas are to contribute to the development of sustainable agriculture in Sweden and to carry on minimizing food waste through our cyclic approach. But we also work with many other sustainability issues, for example packaging, transport, energy and the working environment.
A responsibility for future generations
As a family-owned business, taking a long-term view comes naturally to us. We want to continue baking bread for generations to come, while playing our part in protecting the environment and making responsible use of shared resources.
We are committed to supporting a thriving and economically sustainable Swedish agricultural sector through close collaboration with our farmers and by prioritising Swedish-grown ingredients. We also work continuously to reduce food waste and make more efficient use of resources across our operations, including packaging, transport and ener
The people behind our bread
It is the dedication of our people that creates the strong sense of togetherness and family spirit that has characterised our company for more than 150 years. It is also what enables us to say that we bake with love.
Providing a positive working environment, where our people can thrive and grow, is essential to us. It helps ensure that we can continue baking bread for generations to come.
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Pågen in brief
Pågen is Sweden’s leading bakery selling naturally good packaged fresh bread, Gifflar, Krisprolls and cakes.