We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Bread is considered unsweetened if we haven’t added sugar for a sweeter taste, only what is needed as yeast nutrition. Yeast needs nutrients in the form of sugar to ferment. Sometimes natural sugars in the cereal are not enough. Bread can never be totally sugar-free since flour naturally contains sugars. This is why unsweetened bread can contain sugars in the nutrition declaration but not in the ingredient list.
The amount of sugar varies, but generally compared to several other foods, bread's sugar level is relatively low and we strive to keep the sugar levels down without compromising on taste.