Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Do you allow use of straw-shortening growth regulators?
Straw-shortening agents are currently permitted in Sweden, but we want to limit the use of straw-shortening agents, which inhibit the growth of the straw to prevent the grain from settling or going off.
We do not allow wheat that has been treated with straw-shortening agents at all. Some of the rye we buy has not been treated with straw-shortening agents, but the supply is currently not large enough. Rye has longer and weaker straws, which increases the risk that the grower's harvest will be destroyed. Our goal is to use rye without straw-shortening agents completely and we are actively working to develop other solutions.