We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
The bread bag fills an important function as it helps keep bread fresh. Our goal is to continuously reduce the use of plastic and to ensure that packaging has as little impact as possible on the environment. The packaging accounts for 2-5% of our products climate footprint.
All our bags our recycable. Some of the bags are recycled into new material, while the rest goes to energy recovery. We continuously evaluate the packaging solutions we use and have a long-term goal to use renewable and degradable materials.