We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
No, Pågen doesn’t use palm oil in any of our products. We have previously used a certified palm oil in a small part of our range – in Krisprolls and in Gifflar Cinnamon. Our goal is to bake as much as possible with locally grown ingredients, without sacrificing product quality or taste. Therefore we now instead use Swedish rapeseed oil in Krisprolls and a mixture of rapeseed and coconut oil in Gifflar Cinnamon.