We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
No, we don’t at the moment.
Cereal and other ingredients create the major part of our products’ impact on the environment and something we work hard to minimize. We continuously evaluate alternatives and work actively to make conventional cultivation more sustainable. For example to reduce the need for plant protection products and minimize chemicals in the fields.
There are rules on how organic bread should be handled separately in bakeries, which is a challenge as we bake with other ingredients. For us it is not realistic to completely switch to organic production. The biggest problem is the availability of Swedish organic ingredients that meet our quality requirements.