We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Food waste is one of the world's most important sustainability issues and we continuously work in a circular flow to minimize waste in all parts of our business. The Eco cycle idea is in everything we do. We work with it in all parts of our process – in bakeries, in stores and in homes. In Sweden we have our own yeast factory where unsold bread from shops and leftovers from the bakery are reused in our yeast production instead of becoming food waste.