We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
Studies have shown that bread is one of the most climate-smart foods. Their climate footprint is roughly the same as leguminous plants and several plant-based food products, something that few people are aware of.
Most of bread's climate impact comes from its ingredients; mainly flour. Our greatest opportunity to reduce environmental impact is to work with our suppliers to find climate-saving measures – one of our priority areas. Transport is often believed to account for a large proportion of the impact, but only accounts for 6% of the climate footprint.