Bakingwith love
We love bread. It characterizes everything we do. Many homes enjoy our products in the morning, for lunch and dinner.
That trust makes us humble and we work hard to maintain it every single day. Baking with love means caring about the ingredients, our employees, our customers and our common resources.
Inspiration, baking tips and facts about bread
We’ve been baking bread for over 140 years and would love to share our knowledge about bread and baking. Everything from useful tips for home bakers to interesting facts about bread, storage, health and nutrition.
Something for everytaste and occasion
Everyone has different tastes – and that's wonderful. We want to be a helping hand for everyday life filled with good moments and flavours. Our bread makes every meal better. We have everything from keyhole-labelled, unsweetened bread to Gifflar (pastry) and Krisprolls (Swedish toasts). There’s something for everyone in our range.
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Danskt rågbröd
An authentic Danish rye bread that tastes best "every... -
Energi
Unsweetened protein bread for people who enjoy an active... -
Gott Gräddat
Baked with wholemeal rye for a good rich taste -
Grötbröd
Start your day with a hearty breakfast -
Guldkorn
Light coarse-grained bread baked using our wheat and... -
Julefröjd
Classic juicy bread with raisins filled with all the... -
Kavring
Classic dark rye bread an absolute must on the Swedish... -
Längtan
Dark, rich and fluffy bread -
LingonGrova
When you need energy a great choice -
LingonGrova Special
Sweden's best-loved bread with less sugar and more... -
Råg Levain
Rustic sourdough bread baked with sprouted rye kernels -
Skanörgrova
Rustic and juicy hand-crafted bread filled with flavour -
TranbärsLycka
A bread where the fresh, sweet taste of cranberries... -
Vörtbröd
Classic bread filled with all the flavors of Christmas
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Grekiskt Lantbröd
Great for toasting or dipping in olive oil with your... -
Himla Go
Himla go is a really tasty bread that is loaded with... -
Hönö Jollekaka
Put a golden edge on the day with fresh Jollekaka,... -
Hönö Skärgårdskaka
Fresh Skärgårdskaka is wonderfully golden-baked wheat... -
Hönökaka
Enjoy delicious, fresh Hönökaka, baked with love -
Italienskt Lantbröd
Unsweetened light bread baked with inspiration from... -
Jättefranska
Delicious toast bread with a clear, balanced flavour... -
Kärnsund Surdegsbröd
Tasty unsweetened sourdough bread rich in whole grains -
Lantgoda Surdegsbröd
Unsweetened sourdough bread with a rich, rustic tone... -
Levain
Unsweetened sourdough bread baked with the finest... -
Pågenlimpan
Sweden's best-selling loaf -
Rasker
Toast with a lot of flavor and good kernels -
Roast´n Toast
Deliciously baked for all toast lovers with poppy seeds -
Rosta
Crispy and tasty with sun ripened wheat
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Gifflar Cinnamon
Deliciously baked with cinnamon filling -
Gifflar Gingerbread
Deliciously baked and has a wonderfully Gingerbread... -
Gifflar Saffran
Deliciously baked and has a wonderfully saffron flavored... -
Gifflar Vanilla
Deliciously baked with vanilla filling -
Lovely Vanillas
Small, soft buns filled with wonderful vanilla cream -
Semlebullar
Extra nice semlebullar with cardamom for the perfect... -
Små Lussekatter
Baked with our finest saffron and without raisins -
Små Semlebullar
Small juicy mini buns baked with our finest cardamom
Pågen in brief
Pågen is Sweden’s leading bakery selling naturally good packaged fresh bread, Gifflar, Krisprolls and cakes.
We are a family business with a tradition of baking that goes back to 1878, when Anders and Matilda Påhlsson started to bake and sell bread from their home in Malmö in Southern Sweden.
Pågen started out as a small bakery and the same genuine knowledge still characterises the way we bake, even if it is on a much bigger scale. Today we have two bakeries in Malmö and Gothenburg, where our skilled bakers bake every day. We bake for future generations – what we bake we want to be able to give our children.
Read more about how we bake with love
Pågen has around forty different types of bread in our range. Among them famous brands like LingonGrova and Hönökaka, and the best-selling pastry in the Nordic region – Gifflar. We also bake hotdog and hamburger bread and the world’s most popular Swedish toasts – Krisprolls. We bake around sixty different products.
Business idea:
Pågen bakes, develops and markets a fresh range of bakery products that are distinct, affordable and the consumer’s clear choice.
Vision:
To be a natural part of all occasions.
Mission:
We bake for future generations.
Markets:
We sell bread in Sweden, Denmark, Finland, Norway, Iceland and Germany and export Gifflar and Krisprolls to around 25 countries.
Production:
Bakeries in Malmö and Gothenburg.
Head office:
In Malmö, in adjacent to the bakery.
Financial information:
Turnover 4 billion SEK
Full-time employees:
1437
